Our Story

The Dream

My name is Jean Claude Nda, and before Yoothforever became a brand, it was a dream.

Since I was a young boy growing up in Côte d’Ivoire, I have always loved jeans. To me, jeans were more than clothing. They represented confidence, strength, and the freedom to express who you are.

As I grew older, one question stayed with me:

“Why can’t Africa create a world-class denim brand that people everywhere are proud to wear?”

That question became my dream.

I wanted to create more than premium jeans. I wanted to build a brand that would introduce the beauty, creativity, and richness of African culture to the world.

I believe Africa has thousands of stories that deserve to be shared. Every culture, every tradition, every symbol, and every generation has something valuable to teach. That is why I chose the name Yoothforever and the slogan “Culture is Never Old.”

This journey did not begin with a factory or a large investment. It began with a vision, determination, and the belief that even an ordinary person can build something extraordinary through discipline, patience, and hard work.

Yoothforever is the first chapter of that dream, and I invite you to become part of the story.