Meet the Founder

Welcome to Yoothforever.

My name is Jean Claude Nda, founder of Yoothforever. Before this became a brand, it was a dream that lived in my heart for many years.

I was born in Côte d’Ivoire, where I developed a deep appreciation for African culture and a lifelong love for jeans. As a young boy, I saw jeans as more than clothing—they represented confidence, individuality, and the courage to dream.

As I grew older, one question stayed with me:

“Why can’t Africa create a world-class denim brand that people around the world are proud to wear?”

That question became my mission.

I founded Yoothforever to create premium denim inspired by the richness of African culture. Every collection is designed to celebrate our heritage while offering timeless quality and modern style to people everywhere.

Our slogan, “Culture is Never Old,” reflects what I believe: culture is timeless. It carries the wisdom, creativity, and identity of generations, and it deserves to be celebrated with respect.

Building Yoothforever has not been easy. Like many entrepreneurs, I started with a dream while working full-time, learning every day, and taking one step at a time. Every challenge has strengthened my belief that dreams become reality through discipline, patience, and consistency.

My hope is that when you wear Yoothforever, you don’t just wear premium denim.

I hope you wear confidence.

I hope you wear purpose.

I hope you wear a story.

Thank you for believing in this journey and for becoming part of the Yoothforever family.

Together, we are proving that dreams can become reality.

Jean Claude Nda
Founder & Creative Director
Yoothforever